Steel batons with deep center grooves are used to mark the hours, each accompanied by a small lume plot. Of all the colorways, the Shelter is the one that leans into that seventies aesthetic the most, and to great effect. Conversely, the AM2 Slim Shelter has an alluring two-tone step dial that includes a vertically brushed steel component at the center and a lower-level gold edge with a black minute track. The AM2 Slim Grall includes a dark green dial while the AM2 Slim Navy has a sunburst blue dial – both featuring vertically brushed finishes and light gray minute tracks around the sunken periphery. March LA.B offers the AM2 Slim watches with three stepped dial options. The faceted case of the AM2 Slim is paired with a softer rounded square dial, which is shielded by a beveled sapphire crystal with anti-reflective treatment. In case you were wondering, LA.B stands for Los Angeles and Biarritz – two cities that March LA.B calls home. For instance, the “3” in the date wheel is the only numeral that appears in green (a color that’s also important to the brand), and “March” in the company’s name is the third month. The number three is significant to March LA.B as it represents its trio of founders, and we see frequent nods to this number. Furthermore, the crown is intricately decorated with the three lines of March LA.B’s logo. The octagonal case silhouette includes plenty of angles forming the lugs and flanks while the combination of brushed and polished finishes serves to highlight those defined edges.Īs is customary with all March LA.B watches, the crown protrudes quite dramatically from the 4 o’clock position creating a signature look that ties all of the brand’s watches together regardless of shape or style. As such, the AM2 Slim watches sport 36mm stainless steel cases that are 11.32mm thick. However, as its name suggests, the Slim iteration offers more restrained proportions for those who prefer smaller watches. The design blueprint of the AM2 Slim isn’t new – it’s based on the AM2, which has been a mainstay of the March LA.B’s catalog since the early days of the company. Showcasing these new Franco-Swiss movements are the March LA.B AM2 Slim watches, which feature highly distinctive seventies-era-inspired designs in an approachable compact size. The dark version also uses the American Double Eagle 22-karat yellow gold coin, but it is finished with a dark silver PVD treatment and black varnished baton hands.With a mission to make its watches “as French as possible,” March LA.B took an important step recently when it switched from Japanese movements to Swiss-made La Joux-Perret movements assembled by Humbert-Droz in Besançon, France. The gold Heritage Coin uses the American Double Eagle 22-karat yellow gold (3N) coin and embellishes it with 75 full-cut diamonds weighing 0.15 carats.

The watches offer hours and minutes indications and nothing else so as not to detract from the 43mm gold coin case. Both are powered by the CO 082 automatic movement with 42 hours of power reserve. Two particularly impressive current offerings include the yellow gold Heritage Coin and the black lacquered gold Heritage Coin. Today, though, the Heritage Coin watches still boast actual coins as the case and are powered by ultra-thin movements set inside the American $20 Double Eagle Coin. Of course, it has – like many famed watches of the 20 th century-been in and out of production over the course of the decades. Owned today by Citychamp Watch & Jewelry Group, Corum continues to create the “president’s watch” - as it has been loving referred to. The back of the Corum Heritage Coin watch Johnson, Jimmy Carter, Richard Nixon and Bill Clinton. The presidents who wore Corum’s Coin watches while in the public eye included George Bush Sr., Ronald Reagan, Lyndon B. presidents have all worn the Corum Coin watch, as have a host of celebrities, and artists, including Andy Warhol. When Corum did this, adding hands but keeping the integrity of the coin as the dial, it had such an impact that it fast became a coveted timepiece.įive U.S. Never before had a watch company thought to slice an actual coin in half and place a watch movement inside. In fact, when it was first created in 1964, the coin watches took the world by storm.

The Corum Heritage Coin watch continues to delight watch lovers with its genuine coin case. One of its smaller collections, though, is also a fan favorite, especially of watch and coin collectors. The brand not only builds the iconic Admiral collection, but also released the ahead-of-its-time Golden Bridge watch and the now-famed Bubble series. Founded almost 70 years ago in 1955, Corum has often turned out some of the most creative watches of the 20 th century.

Coin watch watches