Legacy media is prepared to spend more and more on programming while staring at data that suggests Americans, en masse, want it less and less. 'If we sat here today and had just done a 20-year NFL renewal - and you asked me what's on the top of my mind - it would be renewing the NFL in 21 years,' Fox Sports head Eric Shanks said in Dec. In all, the NFL may take in $100 billion from the networks over the next 10 years. The fractured media environment also won't stop ViacomCBS, Disney, Comcast and Fox from paying billions of dollars more for NFL renewal rights - agreements that could be coming in weeks. In addition, 'Sunday Night Football' continues to be the most watched show by 18-to-49s, year after year. The Super Bowl may be a melting iceberg, but it's still - by far - the most watched event of the year (including among the 18-to-49 demographic). So have pet adoptions.īut these free-falling audiences haven't affected Super Bowl commercial rates, which have risen every year until plateauing this year at about $5.5 million per 30-second spot. In contrast, gaming hours and Netflix subscriptions have skyrocketed during the pandemic. That may also explain the sudden drop in 'Sunday Night Football' viewership this year and in 2020 sports viewing in general. Instead, it looks like Americans developed other entertainment habits during the pandemic. When the pandemic started and the NBA and MLB delayed their seasons, sports fans assumed people would desperately return to live sports once it resumed, both as a life raft to normalcy and as something to do after months of watching recorded programming. With so many possible choices about what to do at a given time - video games, TikTok, Instagram, Facebook, YouTube, Netflix, Snapchat, Disney + - watching the Super Bowl may never be the cultural experience it once was. Think back to those ' Game of Thrones' essays from a couple of years ago that pondered if it would be the last show Americans watched together. That speaks to an essential change in American media, and it's been noticeable for years.

Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Ironically, the last team that the quarterback played for was the San Francisco 49ers.Best Debt Consolidation Loans for Bad Credit The controversy centered on the hip-hop star striking the deal without first speaking with Colin Kaepernick, 32, who many feel was ousted from the League because of his determination to protest against police brutality by kneeling during the national anthem at games. Other celebs at the event included Jay-Z, 50, who entered into a partnership with the NFL in August 2019 to produce the halftime show, which artists from Cardi B to Rihanna had shunned within recent years. Oscar-winner Matthew McConaughey, 50, and his wife Camila Alves, 38, wore matching cream outfits in a pre-game photo that he posted on Instagram. Stars from the world of film, music and sports flocked to Miami to witness the game and the performance. This year’s Super Bowl has been surrounded by a lot of hype, not least because of the halftime show that featured global superstars Jennifer Lopez, 50, and Shakira who turned 43 on game day. It’s a thrilling end to what has been a remarkable evening. Less than 3 minutes before it ended the Kansas City Chiefs pulled ahead of the San Francisco 49ers stealing the lead and nabbing a 24-20 score after what was a nail-bitingly close game. The result comes at the end of a gripping game that had the nation on the edge of its seat. The victory is even sweeter coming 50 years after the Chiefs won their first Super Bowl. The Kansas City Chiefs have won the Super Bowl after battling it out with the San Francisco 49ers in Miami, Florida on Feb. Search Hollywood Life Search Trending Navigation Trending Latest Hollywood Celebrity & Entertainment News Primary Menu Menu Close Menu

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